MARTHA STEWART DEBUTS LIVE AT HSN ON JULY 19
Martha to Feature Popular Martha Stewart Crafts™ Line and to Introduce New Cricut Cake® Martha Stewart Crafts™ Edition with Provo Craft
Debut Part of HSN’s Exciting Month-Long 33rd Birthday Celebration
(South Jordan, UT, St. Petersburg, FL, New York, NY – July 13, 2010) – Leading multi-channel retailer HSN and Martha Stewart Living Omnimedia today announced the debut of Martha Stewart live at HSN on July 19. The business impresario and lifestyle icon will bring her expertise to HSN during a special series of shows showcasing Martha Stewart Crafts™ products.
During her appearance, Martha will also introduce the Cricut Cake® Martha Stewart Crafts™ Edition, an easy-to-use, cake decorating machine and electronic cutter that precisely cuts gum paste, frosting sheets, and much more. Developed by the creative innovators at Provo Craft, the new machine, which is co-branded with Cricut Cake and Martha Stewart Crafts brands and comes with unique Martha Stewart-designed cartridges, will launch exclusively on HSN.
“Our Martha Stewart Crafts line is so innovative, that we have decided to partner with HSN to provide consumers with a new set of tools that will forever change the way they craft and create,” said Martha Stewart, founder, Martha Stewart Living Omnimedia. “In addition, our new Martha Stewart Crafts Edition Cricut Cake machine will enable home cooks to transform the things they bake into works of art and wonder. I look forward to July 19 when we will present our unique products on HSN.”
“We are thrilled to develop a long term partnership with a lifestyle icon like Martha Stewart who is an inspiration to fans everywhere,” said Mindy Grossman, CEO of HSN, Inc. “We are confident Martha’s innovative products will resonate with a growing number of HSN customers who look to us as a crafting destination.”
“We’re very happy to be partnering with Martha Stewart,” said Jim Thornton, CEO of Provo Craft. “Together, we’ve paired the successful Cricut Cake technology with Martha Stewart’s revered style and design. Our goal is to remove the challenges that keep people from being creative, and we’ve done just that with our Cricut Cake Martha Stewart Crafts Edition. We can’t wait to see what people will make once they have it in their hands.”
Joining Martha on-air on HSN will be Martha Stewart Living Omnimedia crafting expert Alex Perruzzi, who will help demonstrate the many creative items being presented throughout the day. Key items from the Martha Stewart Crafts line include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit. Following Ms. Stewart’s debut in July, HSN will continue to offer customers valuable crafting tips and new innovations from her popular Martha Stewart Crafts line throughout the Fall.
The new Cricut Cake Martha Stewart Crafts Edition gives everyday decorators, as well as professionals, the ability to create edible masterpieces such as elegant wedding cakes, charming birthday cakes, and themed cookies or cupcakes for any occasion. The machine saves time cutting unique shapes, designs, and fonts from sheets of gum paste, fondant, cookie dough and other edible materials that would otherwise take hours with various individual cutters. Cricut cartridges with creative new designs from Martha and her team are available exclusively for purchase during the launch on HSN.
Fans can sign up for when-to-watch emails and learn more about Martha Stewart’s upcoming HSN debut at www.hsn.com, key word: Martha Stewart.
For more information on Martha Stewart Crafts visit: http://www.marthastewartcrafts.com and for more information on Cricut Cake Martha Stewart Crafts Edition visit http://www.marthastewart.com, or www.cricutcake.com. Images are also available for the press.
About Provo Craft
Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, the Cricut Cake Personal Electronic Cutter, Yudu™ Personal Screen-printing System, and the Cuttlebug™ Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office, and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 94 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
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